Now Available in Production
New Features
Additional “Plan Periods” option for Market Plans
Market Plan Scenarios in Workspace now allow for more specific campaign lengths. Previously, a user had the option to pick from 1, 2, 4, 8, or 12 weeks from a dropdown menu. Today, users have the option to select a time period, defined in either days or weeks, for any duration up to a year (i.e. up to 52 weeks or 365 days).
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User Selectable Base Audiences
Geopath Insights Suite and API users can now change the “Base Audience” used for audience measurement calculations.
Across Geopath’s Insights Suite and API, Base Audience is defined as the underlying universe of people being considered in measurement calculations, while Target Audience is the specific audience of people that are being targeted for a campaign.
In addition to the historical Persons 0+ base audience, the following Base Audiences can now be used in the Insights Suite and API:
• Persons 5+ years
• Persons 18+ years
• Persons 21+ years
In certain instances, the Target Audience itself can be used as the Base Audience. For instance, if a plan is targeting adults 40+, Persons 40+ can also be used as the Base Audience.
These additional Base Audiences are available in both the Explore Module and the Workspace Module, however, the default Base Audience in the Insights Suite will remain Persons 0+ (the full universe of “all persons”) unless changed.
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