Geopath measures a full spectrum of the out of home media. Categories include Roadside, Fleet and Place Based inventory.
Articles in this section
- The difference between TAB & Geopath Measurement
- The Research Behind Ratings For Times Square
- Standard OOH Format Descriptions
- Does Geopath measure fleet?
- Does Geopath measure Place-based or Digital Place-based venue types?
- Who are Geopath's data partners?
- What is the VAI or Visibility Adjustment Index model?
- What is eyes on?
- What types of inventory are measured by Geopath?
- What if I have new inventory that needs impressions?