It is a free research library available to members (similar to Think with Google). Members can use their universal log-in to access the library. If they need one, they can reach out to us on geekOUT@geopath.org to get a set of log-in credentials. There are three types of resources available.
- There are about 30 PowerPoint research decks on a variety of topics that range from very OOH specific (e.g., OOH and QSRs, OOH and Auto Intenders), to category specific (e.g., Theme Park Visitation, Politics, Movies and Entertainment), to demographic specific (e.g., Millennials and their attitudes toward travel, Baby Boomers and their attitudes towards health). These decks are unlocked PPTs so members can download them and use the slides in their own presentations or package them up as a PDF and send to clients as a value add. These are largely build with Simmons data
- Also available are DMA infographics. To date, we have built approximately 80 infographics across a variety of big and small DMAs, and we continue to add new ones all the time – we have 10 ready to go up in the next few days. The infographics provide data on commuting modes, median age & income, average HH spending with some data on the number of units we measure and impressions generated in that DMA. Built with data from Esri and our tools.
- For every DMA infographic we have a detailed market profile report, which is a download of a variety of reports from Esri – they include a lot of census-based data, but also a number of market potential reports on a variety of topics -- electronics, retail, restaurants, health and beauty, etc.