Happy Tuesday, Geopathfinders!
In today's release of the Insights Suite, we have several new features to highlight.
Search and filter on any standard geography. In the Location filter, just start typing the name of any DMA, County, CBSA, State or Zip code and select from the filtered drop down list below.
Improved usability on mobile devices, including Lo-cate Me button that zooms you to your current location to see inventory around where you are. This was also added to the map on the desktop version.
Enhanced CSV report including more attributes and measurements:
Geopath Panel ID
Plant Unit ID
Height (ft & in)
Width (ft & in)
Ad Length *if digital
Ads In Rotation *if digital
Total Audience Impressions
In-Market Total Audience Impressions
Percentage of Total Audience Impressions In-Market
Target Audience Impressions
Target Audience Impression Composition Percentage
In-Market Target Audience Impressions
Percentage of Target Audience Impressions In-Market
In-Market Target Audience Impression Composition Percentage
In-Market Target Audience Impression Composition Index
In-Market Target Audience Rating Points
In-Market Target Audience Reach (data coming soon)
In-Market Target Audience Frequency (data coming soon)
New Tabular List View for analyzing multiple measurements at the same time in a “spreadsheet” style format. This view will pre-load up to the first 400 panels in your filter, so that you can sort and select based on various measurements.
There is also an optional conditional formatting button as a visual indicator to see how a unit ranks against others for that measurement.
We are looking forward to everyone joining Dylan's weekly webinar today at 1pm. Have a great week!
The Geopath Insights Product Team