Production Release - 04.17.2026

New Features

Improved Tooltips in Explore

Previously, tooltips in Explore were inconsistent. Some labels had no tooltip at all, while others displayed outdated or overly lengthy guidance text.

With the latest release, descriptive tooltips have been added or updated across the Explore interface. Tooltips now appear above the cursor upon hover, providing contextual guidance throughout the application.

On the main Explore screen, tooltips have been added to all four top-level tabs:

Define Target: Displays "Select inputs to be used for audience measurements"
Filter Inventory: Displays "Filter the inventory displayed according to chosen parameters"
Layers & Display Options: Displays "Apply layers on the map alongside inventory"
Actions: Displays "Load saved scenarios, reset the view, or print the map"

Within Define Target, tooltips now describe the Select Audience, Assign Market, and Schedule Delivery sections. Audience category labels (Population, Consumer Profiles, and PRIZM Premier) also display tooltips on hover. The information icon (ⓘ) on Consumer Profiles has been removed in favor of the updated tooltips.

Within Filter Inventory, tooltip text has been updated for Media and Placement, Media Attributes, and Location to provide more concise descriptions. New tooltips have been added to Operators, Specific IDs, and Thresholds, which previously had no tooltips.

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