Kendra Thomas

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Activity overview

Latest activity by Kendra Thomas
  • Kendra Thomas created an article,

    What's New in v.1113

    Hi Everyone!  This week we've added some awesome new features into the Geopath Insights Suite! Package Level Reach and Frequency Summary TRP and Comp Index on the inventory list view Satellite Bas...

  • Kendra Thomas created an article,

    Measurement Foundations: What is an Impression?

    What is an Impression? Impressions are a gross count of advertising exposures. This means each time an ad is viewed, it generates an impression. Impressions can now be reported by seasons and dayp...

  • Kendra Thomas created an article,

    Measurement Foundations: What Does Universe Mean?

    Defining Universe The Universe is the population of the group measured and is based on two components: The demographic profile and the geographic area. Geography & Universe Geography is the media m...

  • Kendra Thomas created an article,

    Measurement Foundations: Reach and Frequency

    What are Reach & Frequency? When an advertiser wants to know how many different people will see an advertisement and how often, the metrics used are reach and frequency. Reach measures how many dif...

  • Kendra Thomas created an article,

    Measurement Across Different Media

    Impressions are the common currency used across most media channels, however each medium account for them quite differently. What is an impression? Impression = total, duplicated views of an advert...

  • Kendra Thomas created an article,

    Measurement Foundations: Calculating GRPs/TRPs?

    What is a GRP/TRP? GRPs/TRPs are a way to quantify the number of exposures (which are impressions) as a gross percentage of a specific population. Calculating GRPs &TRPs Calculating a GRP/TRP is a ...

  • Kendra Thomas created an article,

    Measurement Foundations: Audience Composition & Indexing

    Understanding Audience Composition Composition expresses the percent of a unit's impressions that are made up of a particular audience. Think of it as a pie chart with slices representing mutually ...

  • Kendra Thomas created an article,

    Audience Fundamentals: Audience Segmentation

    What is Audience Segmentation? Audience segmentation is the process of dividing an audience into smaller groups with similar characteristics, wants, and needs. Enhanced Data Sources = Enhanced Segm...

  • Kendra Thomas created an article,

    How to: Create a Project

    The "Workspace" module in the Geopath Insights Suite allows users to create and manage projects and campaigns. Then... Once you have created a project, you can begin adding scenarios. Scenarios c...

  • Kendra Thomas created an article,

    How to: Export a Customized Inventory Set

    Customized Inventory Sets can easily be downloaded as a CSV/Excel file by simply choosing "Save As" and then "Download as CSV" in either the Inventory Summary List or Tabular View as shown below.