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Geopath
Out of Home Definitions
General Definitions

Articles in this section

30-Sheet Poster
8-Sheet Poster
Advertiser Market (Trading Area)
Allotment
Alternative Media
Annual Average Daily Traffic AADT
Approach
Audience Delivery
Audited Circulation
Awareness

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Charting

Ryan

March 06, 2018 02:43

The process of selecting and scheduling individual unit locations to maximize Out of Home advertising objectives.

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