General Definitions
Here you will find definitions for terms related to traditional Out of Home media.
- 30-Sheet Poster
- 8-Sheet Poster
- Advertiser Market (Trading Area)
- Allotment
- Alternative Media
- Annual Average Daily Traffic AADT
- Approach
- Audience Delivery
- Audited Circulation
- Awareness
- Billboard
- Bulletin
- Campaign Delivery
- Charting
- Circulation
- Commercial Audience
- Copy
- Core Based Statistical Area CBSA
- Count Station
- Coverage
- CPM - Cost Per Thousand
- CPP - Cost Per Gross Ratings Point
- Creative
- Cross-Road
- Custom Market
- Daily Effective Circulation DEC
- Designated Market Area DMA
- Digital Out of Home Media
- Display Period
- Distribution