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  1. Geopath
  2. Out of Home Definitions
  3. General Definitions

General Definitions

Here you will find definitions for terms related to traditional Out of Home media.

  • 30-Sheet Poster
  • 8-Sheet Poster
  • Advertiser Market (Trading Area)
  • Allotment
  • Alternative Media
  • Annual Average Daily Traffic AADT
  • Approach
  • Audience Delivery
  • Audited Circulation
  • Awareness
  • Billboard
  • Bulletin
  • Campaign Delivery
  • Charting
  • Circulation
  • Commercial Audience
  • Copy
  • Core Based Statistical Area CBSA
  • Count Station
  • Coverage
  • CPM - Cost Per Thousand
  • CPP - Cost Per Gross Ratings Point
  • Creative
  • Cross-Road
  • Custom Market
  • Daily Effective Circulation DEC
  • Designated Market Area DMA
  • Digital Out of Home Media
  • Display Period
  • Distribution
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