Pedestrian Daily Effective Circulation PDEC

The total number of pedestrians passing and potentially exposed to an advertising display for either 12 hours (un-illuminated; 6:00am to 6:00pm), 18 hours (illuminated; 6:00am to Midnight), or 24 hours. While PDECs remain a valuable measure of circulation, they are not a measure of audience and are not endorsed as a buying and selling currency by Geopath.