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Geopath
Out of Home Definitions
General Definitions

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30-Sheet Poster
8-Sheet Poster
Advertiser Market (Trading Area)
Allotment
Alternative Media
Annual Average Daily Traffic AADT
Approach
Audience Delivery
Audited Circulation
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Ride

Ryan

March 06, 2018 13:27

The physical inspection of the units that comprise an outdoor program in a market – either pre-buy or post-buy.

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