14 Kids & Cul-de-Sacs : Claritas Prizm Premier

Upper-middle-class, suburban, married couples with children, an enviable lifestyle of large families in recently built subdivisions. This segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence, and children translates into large outlays for child-centered products and services.