Audience Measurements
All the information you need for understanding the Geopath syndicated audience measurements. Including terms, methods & calculations.
Market Segmentation
- Big Fish, Small Pond : Claritas Prizm Premier
- Country Squires : Claritas Prizm Premier
- Cruisin' to Retirement : Claritas Prizm Premier
- Executive Suites : Claritas Prizm Premier
- Fast-Track Families : Claritas Prizm Premier
- Gray Power : Claritas Prizm Premier
Getting Started with the Geopath Audience Measurement
Frequently Asked Questions
- The difference between TAB & Geopath Measurement
- Standard OOH Format Descriptions
- Does Geopath measure fleet?
- Does Geopath measure Place-based or Digital Place-based venue types?
- Who are Geopath's data partners?
- What is the VAI or Visibility Adjustment Index model?