Audience Measurements
All the information you need for understanding the Geopath syndicated audience measurements. Including terms, methods & calculations.
Market Segmentation
- 01 Upper Crust: Claritas Prizm Premier
- 02 Networked Neighbors : Claritas Prizm Premier
- 03 Movers & Shakers: Claritas Prizm Premier
- 04 Young Digerati: Clartias Prizm Premier
- 05 Country Squires : Claritas Prizm Premier
- 06 Winner's Circle : Prizm Premier
Getting Started with the Geopath Audience Measurement
Frequently Asked Questions
- What audiences are available in the Geopath Insights Suite?
- The difference between TAB & Geopath Measurement
- The Research Behind Ratings For Times Square
- Standard OOH Format Descriptions
- Does Geopath measure fleet?
- Does Geopath measure Place-based or Digital Place-based venue types?