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  1. Geopath
  2. Audience Measurements

Audience Measurements

All the information you need for understanding the Geopath syndicated audience measurements. Including terms, methods & calculations.

Data Versions: 2020 vs. 2021 ((Coming Soon))

  • 2021 Measures are Live!

What audiences are available in the Geopath Insights Suite?

  • 202106? What does that mean?
  • ALL Available Audiences
  • Audiences: Demographic & Household
  • Audiences: Automotive
  • Audiences: Digital Video Displays
  • Audiences: MRI Magazines & Newspapers
See all 13 articles

Market Segmentation

  • 01 Upper Crust: Claritas Prizm Premier
  • 02 Networked Neighbors : Claritas Prizm Premier
  • 03 Movers & Shakers: Claritas Prizm Premier
  • 04 Young Digerati: Clartias Prizm Premier
  • 05 Country Squires : Claritas Prizm Premier
  • 06 Winner's Circle : Prizm Premier
See all 68 articles

Getting Started with the Geopath Audience Measurement

  • PopFacts®
  • Claritas Prizm Segments
  • Constructing An Out-Of-Home Rating
  • Methodology

Frequently Asked Questions

  • The difference between TAB & Geopath Measurement
  • The Research Behind Ratings For Times Square
  • Standard OOH Format Descriptions
  • What is eyes on?
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