GeekOUT

 The 2025 planning dataset includes several important updates and methodological improvements that strengthen the accuracy and relevance of our audience estimates. Here, you can find support materi...

Known Issues Updates New labels have been added to the PopFacts® base segments to highlight their inclusion of Group Quarters An explanation of PopFacts® and Group Quarters can be found here   Bug...

Known Issues Updates The order of modules on the left-hand menu has been reordered  Previous Layout  Updated Layout  Bug Fix Inventory Plans with a large number of units (9000+) were retuning 0 or...

Known Issues Updates When adding spot IDs in Explore, we've updated the look of the button used to remove spot IDs The Spotlight page has been updated to remove "New"     Bug Fixes The bug that ...

What are PopFacts®? Claritas PopFacts® Advanced provides demographic data based on the U.S. Census, American Community Survey (ACS), and other sources. There are several demographic characteristics...

With the release of the mid-year audience forecast, users may have noticed that the year designation for this latest data source is shown as 202106 Worry not, Geopath isn't forecasting 200,000 yea...

The Audience Menu for the 2021 and 202106 (mid-year forecast) data sources has an updated look and feel that is more consistent with previous iterations of the menu Workspace In Workspace, the defa...

Known Issues Workspace Updates Due to a limitation in reach calculation, when running a Market Plan using 2021 Audiences, Reach % as a goal will not be available. The option is still available for ...

Known Issues Features Market and Inventory Plan tables now feature a Fullscreen option Market Plan exports now include package header totals in the CSV file   Bug Fixes The Projects list ha...

Updated: 11/23/2021 Bugs/Issues In Progress The PopFacts audiences for the mid-year release (202106) are returning irregular Total and Target Impressions data Market Plan plans with 2021 and 20210...