Transit Definitions
Here you will find a glossary of terms specific to Transit Out of Home Advertising.
- Allocation
- Articulated Bus
- Audience Share
- Average Speed
- Average Weekly Impressions
- Base Service
- Bus Class
- Bus Panel
- Bus Rapid Transit BRT
- Bus Shelter
- Car Cards
- Effective Reach
- Environment Count
- Fully Wrapped Bus
- Garage
- Gillig
- Grid Network
- Headlight Displays
- Heavy Rail
- High Occupancy Vehicle HOV
- In-Market
- In-Station Media
- Interior Bus Cards
- Interior Car Cards
- Inventory (Transit)
- Inventory Name (Transit)
- Inventory Share (Transit)
- King Size Bus Panel
- Kong Size Bus Panel
- Layover Time