Measurement Fundamentals 2: Impressions

IMPRESSIONS: The number of eye contacts that people have with an out of home unit(s) in a week. Impressions can be provided for all major demographic audiences including age, gender, race/ethnicity and income.

IN-MARKET IMPRESSIONS: The number of eye contacts people that live within a defined market have with an out of home unit(s) in a week. In-Market Impressions can be provided for all major demographic audiences including age, gender, race/ethnicity and income.

IMPRESSIONS OVERVIEW