Measurement Across Different Media

Impressions are the common currency used across most media channels, however each medium account for them quite differently.

What is an impression?

Impression = total, duplicated views of an advertisement

THINGS TO REMEMBER:

• Each medium has research that is tailored for that medium's uniqueness.
• All major media may be evaluated together through the comparable metric impressions.
• There are different kinds of impressions and OOH is one of the only mediums to provide "Seen" impressions.

If you have any questions or comments, please reach out to geekout@geopath.org!