Impressions are the common currency used across most media channels, however each medium account for them quite differently.
What is an impression?
Impression = total, duplicated views of an advertisement
THINGS TO REMEMBER:
- Each medium has research that is tailored for that medium's uniqueness.
- All major media may be evaluated together through the comparable metric impressions.
- There are different kinds of impressions and OOH is one of the only mediums to provide "Seen" impressions.
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