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  1. Geopath
  2. Lessons
  3. Measurement Fundamentals

Measurement Fundamentals

  • Measurement Foundations: What is an Impression?
  • Measurement Foundations: What Does Universe Mean?
  • Measurement Foundations: Reach and Frequency
  • Measurement Across Different Media
  • Measurement Foundations: Calculating GRPs/TRPs?
  • Measurement Foundations: Audience Composition & Indexing
  • Media Measurement Overview
  • Media Measurement: Types of Impressions
  • Measurement Fundamentals 1: The Universe
  • Measurement Fundamentals 2: Impressions
  • Measurement Fundamentals 3: GRPs & TRPs
  • Measurement Fundamentals 4: Reach and Frequency
  • Measurement Fundamentals 5: Composition
  • Measurement Fundamentals 6: Composition Index
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