To calculate percent composition of a piece of inventory, simply divide the target audience impressions by the total audience impressions.
PERCENTAGE COMPOSITION: the percentage of an OOH unit(s)’ audience that fits a selected demographic profile.
To calculate percent composition of a piece of inventory, simply divide the target audience impressions by the total audience impressions.
PERCENTAGE COMPOSITION: the percentage of an OOH unit(s)’ audience that fits a selected demographic profile.
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