How to: Use the Audience Selector

The audience selector enables users to choose certain audience characteristics to refine their target audience.

To access the audience selector, navigate to the Define Target tab, then Select Audience. 

Use the horizontal arrows to choose the category to define your audience; Population, Consumer Profiles, PRIZM Premier.

When choosing characteristics in the nested structure, only the remaining options will be visible. For example, below the user has selected Female and Age is the only available selection remaining. Apply when target audience has been defined. 

Once an audience has been saved it can be accessed on the My Saved Audiences tab. The saved audience characteristics and name can also be changed here.

To map a saved audience, select the audience in the list and Apply.