Audiences: MRI Print Media Usage – Geopath

Use Paper Yellow Pages for Auto Dealers & Sales- 1yr
Read Magazines- Lower Half
Read Epicurean Magazines- Net Audience
Read Bridal Guide Last Issue
Saw Digital/Video Ads in movie theater lobbies- 1mo
Read Newspaper- Lower Half
Use Yellow Pages for Travel - Hotels/Motels- 1yr
Read Guideposts Last Issue
Read Ducks Unlimited
Use Yellow Pages for Home Appliance Repairs- 1yr
Saw Alternative Ads on posters at movie theaters- 6mo
Read Us Weekly
Read Metro-Puck Carrier Newspapers Last Issue
Saw Digital/Video Ads in drug stores- 6mo
Saw Alternative Product placement in movies- 6mo
Use Paper Yellow Pages for Department Stores- 1yr
Saw Digital/Video Ads in coffee shops, cafes or delis- 6mo
Saw Alternative Ads at sports or entertainment events- 6mo
Read Any Electronic Version of Magazine
Read National Wildlife Last Issue
Saw Alternative Ads at sports or entertainment events- 1mo
Saw Digital/Video Ads in office building lobbies- 1mo
Use Paper Yellow Pages for Plumbers & Electricians- 1yr
Visited Mens Health website
Read Midwest Living
Read Daily Newspaper: 1
Use Yellow Pages for Doctors, Dentists and Other Medical Services- 1yr
Saw Digital/Video Ads in office building lobbies- 6mo
Outdoor Quintile: IV
Read Sunday Mag/Net Carrier Newspapers Last Issue
Saw Digital/Video Ads in medical offices- 1mo
Read Us Weekly Last Issue
Use Yellow Pages for Household Furnishings- 1yr
Read Any Newspaper (electronic edition)-1mo
Use Paper Yellow Pages for Auto Repair & Services- 1yr
Saw Digital/Video Ads in large discount/department stores- 1mo
Use Paper Yellow Pages for Doctors- Dentists and other Medical Services- 1yr
Visited National Geographic Traveler website
Use Yellow Pages for Education/Schools- 1yr
Saw Alternative Ads on top of taxis- 1mo
Saw Digital/Video Ads at gas stations- 6mo
Use Paper Yellow Pages for Pharmacies- 1yr
Saw Alternative Ads on postcards- 6mo
Saw Digital/Video Ads in convenience stores- 6mo
Read In Touch
Read Midwest Living Last Issue
Saw Digital/Video Ads in fast food or family restaurants- 1mo
Magazine Quintile: II
Saw Alternative Ads on buses/trains- 6mo
Saw Digital/Video Ads in drug stores- 1mo
Use Paper Yellow Pages for Theaters- 1yr
Saw Digital/Video Ads in fast food or family restaurants- 6mo
Use Paper Yellow Pages for Beauty Salons- 1yr
Visited Money website
Newspaper Quintile: IV
Read Diabetes Forecast
Saw Alternative Product placement in video games- 6mo
Saw Offers or Ads sent to your home by mail- 6mo
Saw Alternative Ads at bus stops or train stations- 1mo
Read Any Magazine on an e-reader or table
Use Yellow Pages for Beauty Salons- 1yr
Read Women's Fashion Magazines- Net Audience
Saw Alternative Ads sent to a cell phone or mobile device- 6mo
Saw Digital/Video Ads in bars/pubs - 6mo
Read Boating Magazines- Net Audience
Saw Digital/Video Ads in airports- 6mo
Saw Digital/Video Ads in bars/pubs- 1mo
Read Fraternal Magazines- Net Audience
Saw Alternative Ads shown on-screen before the start of a movie- 1mo
Read Newspaper- Upper Half
Use Yellow Pages for Other- 1yr
Read Fishing/Hunting Magazines- Net Audience
Read American Rifleman Last Issue
Saw Digital/Video Ads at gas stations- 1mo
Read Game Informer Last Issue
Saw Alternative Ads on postcards- 1mo
Use Yellow Pages for Supermarkets/Grocers- 1yr
Use Yellow Pages for Real Estate- 1yr
Saw Digital/Video Ads in other stores- 6mo
Saw Alternative Ads inside taxis- 6mo
Use Any Internet Yellow Pages- 1wk
Saw Digital/Video Ads in gym/health clubs- 6mo
Saw Digital/Video Ads in medical offices- 6mo
Saw Infomercials- 1mo
Read Sunday Newspaper: 1
Visited Better Homes & Gardens website
Saw Infomercials- 6mo
Saw Alternative Product placement in TV shows- 1mo
Visited Discover website
Use Yellow Pages for Department Stores- 1yr
Read Newspaper-Distributed Magazines- Net Audience
Saw Digital/Video Ads in office building elevators- 1mo
Read American Way
Use Yellow Pages for Travel - Airlines/Airline Tickets- 1yr
Saw Alternative Ads sent to a cell phone or mobile device- 1mo
Read Travel Magazines- Net Audience
Read TV Guide Last Issue
Saw Alternative Ads on phone booths- 6mo
Visited Consumer Reports website
Visited Sports Illustrated website
Saw Digital/Video Ads in airports- 1mo
Read Daily Newspaper
Read Any Magazine Website of Magazine
Outdoor Quintile: V (Light)
Use Yellow Pages for Plumbers & Electricians- 1yr
Saw Alternative Product placement in movies- 1mo
Read Bridal Magazines- Net Audience
Read Yankee
Use Yellow Pages for Auto - Parts & Supplies- 1yr
Outdoor Quintile: II
Saw Digital/Video Ads at coffee shops, cafes or delis- 1mo
Read In-Fisherman
Newspaper Quintile: III
Read Street Rodder
Read Salt Water Sportsman
Saw Digital/Video Ads in movie theater lobbies- 6mo
Saw Digital/Video Ads in warehouse/club stores- 1mo
Read Arthritis Today
Use Paper Yellow Pages for Electronic Equipment- Supplies & Service- 1yr
Magazine Quintile: IV
Visited People website
Visited Wired website
Read American Rifleman
Read Bridal Guide
Use Yellow Pages for Attorneys- 1yr
Read Teen Vogue
Use Yellow Pages for Pharmacies- 1yr
Read Business/Finance Magazines- Net Audience
Use Yellow Pages for Restaurants- 1yr
Read Any Digital Reproduction of Magazine
Use Any Print Yellow Pages- 1wk
Read Guideposts
Use Yellow Pages for Auto - Repair & Services- 1yr
Use Paper Yellow Pages for Banking- Finance & Insurance- 1yr
Saw Alternative Ads inside taxis- 1mo
Outdoor Quintile: I (Heavy)
Newspaper Quintile: V (Light)
Read Country Sampler
Use Paper Yellow Pages for Restaurants- 1yr
Read Real Simple
Read In-Fisherman Last Issue
Read Magazines- Upper Half
Read TV Guide
Magazine Quintile: I (Heavy)
Use Yellow Pages for Jewelers/Jewelry- 1yr
Read Sports Magazines- Net Audience
Read Health Magazines- Net Audience
Read News Weekly Magazines- Net Audience
Use Paper Yellow Pages-Any Reference (Net)- 1yr
Read Super Chevy
Saw Alternative Ads shown on-screen before the start of a movie- 6mo
Visited Cooking Light website
Visited Wall Street Journal website
Use Yellow Pages for Pizza- 1yr
Read Game Informer
Read Parenthood Magazines- Net Audience
Read Real Simple Last Issue
Saw Offers or Ads sent to your home by mail - 1mo
Saw Digital/Video Ads in warehouse/club stores- 6mo
Read Mother Earth News
Newspaper Quintile: I (Heavy)
Saw Digital/Video Ads in large discount/department stores- 6mo
Saw Alternative Ads on top of taxis- 6mo
Read Any Magazine App (showing a digital magazine) of Magazine
Newspaper Quintile: II
Use Paper Yellow Pages for Home Appliance Repairs- 1yr
Saw Alternative Ads on buses/trains- 1mo
Saw Alternative Ads on posters at movie theaters- 1mo
Saw Alternative Product placement in TV shows- 6mo
Use Yellow Pages for Home Improvement & Repairs- 1yr
Visited USA Today website
Use Paper Yellow Pages for Home Improvement & Repairs- 1yr
Use Yellow Pages for Florists- 1yr
Saw Digital/Video Ads in other stores- 1mo
Read Men's Magazines- Net Audience
Use Yellow Pages for Auto - Dealers & Sales- 1yr
Read Airline Magazines- Net Audience
Saw Digital/Video Ads in shopping malls- 6mo
Read Science/Tech Magazines- Net Audience
Use Yellow Pages for Electronic Equipment, Supplies & Services- 1yr
Visited National Geographic website
Use Paper Yellow Pages for Auto Parts & Supplies- 1yr
Use Paper Yellow Pages for Supermarkets/Grocers- 1yr
Read National Wildlife
Use Yellow Pages for Carpet Cleaning- 1yr
Use Yellow Pages for Theaters- 1yr
Saw Alternative Ads in stores (not video ads)- 6mo
Saw Alternative Ads at bus stops or train stations- 6mo
Saw Digital/Video Ads in grocery stores- 1mo
Use Paper Yellow Pages for Florists- 1yr
Read Home Services Magazines- Net Audience
Use Yellow Pages for Travel - Other Services- 1yr
Use Yellow Pages for Auto - Other- 1yr
Read Daily Newspaper: 2 or More
Read Sunday Newspaper: 2 or More
Read Sunday Newspaper
Saw Digital/Video Ads in shopping malls- 1mo
Visited Time website
Magazine Quintile: V (Light)
Saw Alternative Ads on Billboards - 1mo
Read Automotive Magazines- Net Audience
Read Texas Monthly
Visited Entertainment Weekly website
Saw Alternative Product placement in video games- 1mo
Read Texas Monthly Last Issue
Use Paper Yellow Pages for Carpet Cleaning- 1yr
Saw Digital/Video Ads in office building elevators- 6mo
Visited Weight Watchers website
Read General Editorial Magazines- Net Audience
Read Women's Magazines- Net Audience
Visited WebMD Magazine website
Saw Digital/Video Ads in convenience stores- 1mo
Outdoor Quintile: III
Read Arthritis Today Last Issue
Use Paper Yellow Pages for Attorneys- 1yr
Saw Alternative Ads in stores (not video ads)- 1mo
Saw Alternative Ads on Billboards- 6mo
Read Any Magazine on a laptop or desktop
Saw Digital/Video Ads in gym/health clubs- 1mo
Use Paper Yellow Pages for Pizza- 1yr
Magazine Quintile: III
Use Yellow Pages- 1yr
Saw Digital/Video Ads in grocery stores- 6mo

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