The 2025 planning dataset includes several important updates and methodological improvements that strengthen the accuracy and relevance of our audience estimates. Here, you can find support materials related to this release to help answer your questions!
2025 Dataset FAQs
Geopath’s 2025 planning dataset features several updates from the previous (2024) planning dataset. Here you'll find Frequently Asked Questions (FAQs) associated with the 2025 planning dataset, which should help provide an overview of the updates. We recommend starting with this document to gain a high-level understanding of what is included in the 2025 planning dataset.
What Has Changed, and Why It Matters
This document provides a more-detailed look at the specific updates found in the 2025 planning dataset, and their potential impacts to audience measures. Updates to the measurement approach and data sources used can be found here.
We have also created a high-level video overview of this document, for additional convenience!
Reach & Frequency: What Has Changed, and Why it Matters
Within the 2025 planning dataset, users can access Geopath’s updated model for Roadside Reach & Frequency metrics. This refined model ensures that outputs are logically consistent across different dimensions. This one-pager provides an overview of key changes in the roadside R/F model that resolve previously identified inconsistencies in plan-level summary metrics.
We have also created a high-level video overview of this document, for additional convenience!
As always, please feel free to reach out to us at geekOUT@geopath.org if you have any questions or comments! Our team is available to help.
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