Ahead of the release of the 2026 Planning Dataset, Geopath's Member Support team has created support documents to help our members' transition from using 2025 data to 2026 data.
What Changed and Why It Matters
This document provides a high-level overview of the various data inputs and methodology changes that can be found in the 2026 dataset, and why these changes are important. On the second page of this document, you will find a comparison of key changes between 2025 and 2026, as well as the main factors of change found in the 2026 dataset, and how they may affect audience measures.
Frequently Asked Questions (FAQ) Document
Here you'll find Frequently Asked Questions (FAQs) associated with the 2026 planning dataset, which should help provide a deeper overview of updates. Please refer to this document for more in-depth information on the specific data sources that inform the 2026 dataset, and best practices for adoption.
Please reach out to us at geekOUT@geopath.org if you have any questions!
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