General Definitions
Here you will find definitions for terms related to traditional Out of Home media.
- DMA - Designated Market Area
- Efficiency
- Emerging Media
- Exposure
- Eyes On Audience Measurement
- Face
- Facing
- Flight
- Geopath Research Methodology: Measuring Out of Home Audiences
- Gross Impressions or Total Impressions
- Illuminated Unit
- In-market Impressions
- Junior Poster
- Likelihood to See LTS
- Location List
- Mall Displays
- Markets
- Media Mix
- Mobile Billboard
- Non-illuminated Unit
- Noticing
- Off-premise Sign
- On-premise Sign
- Opportunity to See OTS
- Out of Home Media
- Out of Home Video Networks
- Outdoor Media
- Pedestrian Daily Effective Circulation PDEC
- Percent Composition
- Permanent Bulletin