General Definitions
Here you will find definitions for terms related to traditional Out of Home media.
- Phone Kiosks
- Plant
- Plant Defined Market
- Population (Universe)
- Poster
- Premiere Panel
- Premiere Square
- Proof of Performance POP
- Rating Points
- Ratings Vocabulary
- Ride
- Rotary Bulletin
- Showing
- Sign
- Spectacular
- Spotted Map
- Standardized Unit
- Street Furniture
- Surface Arterials
- Target Audience
- Target GRP (Transit)
- To and Through Audience
- Traffic Audit
- Traffic Count
- Traffic Origin
- Transit Displays
- Transit Poster
- Transit Poster Commuter Rail
- Transit Shelter
- Tri-Vision