Frequently Asked Questions
Answers to questions we get frequently regarding the Audience Measurements.
- The difference between TAB & Geopath Measurement
- The Research Behind Ratings For Times Square
- Standard OOH Format Descriptions
- Does Geopath measure fleet?
- Does Geopath measure Place-based or Digital Place-based venue types?
- Who are Geopath's data partners?
- What is the VAI or Visibility Adjustment Index model?
- What is eyes on?
- What types of inventory are measured by Geopath?
- What if I have new inventory that needs impressions?
- What if I am missing counts or numbers?
- What if my numbers don't look right?