How To: Workspace: Editing a Market Plan

Once a Market Plan has been created, there are several options available to the user to change the details of the Plan

Edit Package

Once a Plan is created and loaded, hovering over the far-right edge of the plan row will appear a pencil icon with the tooltip "Edit Package" and an "Update Package" button

The Edit Package button will open a window at the bottom of the screen in which the user can adjust the plan goals and values as select from the Plan Generation page

Clicking the Update Package button will apply any changes made to the package and load new data

It's important to note that editing the package is a localized change and only affects the package on which the edits were made. The goals set when the plan was created are the range within the system calculates its measures. If a higher delivery goal is needed, adjust and regenerate within the parameter menu first then fine-tune down from the package menu  

Required Spots and TRPs

A user can open the Plan to view the details by selecting the Plan number and arrow

In the Package header, users can choose to display results by Media Type or Operator

As in the previous Workspace, the user can change the number of required spots and the TRP value for a given operator by selecting the Operators dropdown

Once edits have been made, clicking the Update Package button will pull new data for the package

Deleting Media Types

For plans with multiple media types, users have the option to delete a media type from the opened package menu. There must be at least one media type for the Plan to present measures and data

Media Types can be added or change in the Parameters under the Filter Inventory tab

Parameters, Customize Columns, Expand Table

At the top-right of the Plan are the Parameters, Customize Columns, and Expand Table buttons

The Parameters button will bring up the Target and Inventory menus

This menu will also display the Scenario Summary in a side menu where users can easily remove the filtered selections of their plan

Once the details of the plan have been adjusted, the user can apply the changes by selecting the Re-Generate button at the bottom of the Parameters menu

The Customize Columns menu allows the user to select which pieces of data they want to view in their plan

Data columns can be added or removed by dragging and dropping the tiles from one side of the menu to the other

(a more detailed look at Customized Columns can be found here)

The Expand Table button presents the Market Plan table in its own larger window within the plan screen

Export and Actions

At the top right of the Plan are the Export and Actions dropdown buttons

The Export button will generate a CSV of the Market Plan for the user

The Actions button allows the user to Delete or Duplicate the Scenario, or generate an Inventory Plan using the Market Plan parameters

Selecting Delete will bring up the Delete Confirmation window

Selecting the Duplicate button will prompt the user to create a name for their duplicated scenario

Selecting the Create Scenario button will take the user to the newly duplicated scenario page

Selecting Generate Inventory Plan will use the parameters of the Market Plan and apply them to an Inventory Plan

Often times Inventory Plans generated via this workflow will fail to pull measures

This is due to an Inventory Plan's use of location filtering which is not applicable to Market Plans. If the 15,000 inventory limit is reached, select the Modify button from the Notification panel, this will bring up the Parameters menu in the new Inventory Plan. From here, the user can apply a location filter to their scenario

The added filter will appear in the Scenario Summary panel under the Inventory header

Clicking the Re-Generate button will run the plan and pull data with the Location filter included

Operators

If users have selected All Operators or have chosen not to select any, their plan will use the Market and Media filters to determine which Operators have inventory in the selected market

In this example, the scenario is for a 1-week plan targeting Persons 21+ in the Houston DMA using Roadside media with a goal of 500 TRPs. All of the Operators have been selected so the plan package displays all operators with Roadside media in the market

All of the listed Operators show 0/____ for their Required Spots/Total Spots in Market. Since no specific Operators were filtered, their inventory was not accounted for in the metric calculation

The Required Spots and TRP goals can be edited on the Media type line as described previously but are unavailable for editing at the Operator-level

Selecting Operators will have the opposite effect on the displayed plan

With the specific Operators filtered, the user can now modify their results by adjusting the Required Spots and TRP goals Operator-by-Operator

When filtering with specific Operators, there is a limit of 20 Operators in a plan. If more are selected, the user will be presented with an error message